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Our Brand Story

Welcome to BEHIP, a brand designed for Girl Dads everywhere to reshape and redefine the color of empowerment, one pink stitch at a time. We're not just a company, we're a movement, a rallying cry for girl-dads who are committed to raising the next generation of strong, fearless women leaders.

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Our Mission

Born from this father's love for his four vibrant, pink-loving daughters, BEHIP serves as a catalyst to inspire and cultivate the limitless potential of young girls around the world.  We believe in a future where our daughters, who will become the mothers, wives, and leaders of tomorrow, are empowered to embrace their femininity without compromising their strength, and where fathers are actively engaged in their development.

BEHIP - Be Handsome in Pink

Because empowering our daughters is always in style.

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The Meaning

We celebrate the color pink, not as a symbol of delicacy, but as an emblem of strength, resilience, and courage.
As a BEHIP customer, you're not just handsome in pink, you'e bold, you're empowering, and
you're part of a global mission to build a brighter, more equitable future for our girls.

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CHARITIES WE SUPPORT

We are proud to weave our commitment into the very fabric of our business. With every purchase made, BEHIP contributes 10% of the net proceeds towards empowerment and leadership development programs for young girls and women. Your style becomes a direct investment in the future of our daughters, enabling them to step into their power and realize their dreams.

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